So, Saturday I did a jewelry show at a Salon and Spa.
You may think of doing a jewelry show as pretty glamourous, but to give you a fuller appreciation, I documented in a time-sheet style all the behind-the-scenes, tedious, drag-out work that folks on the buying-end of things usually never see. Here is an insider’s scoop on doing a real-life show.
FRIDAY: THE NIGHT BEFORE
5:25pm: Arrive home from work, exhausted from 4 hours sleep the night before. Eat a quick dinner, suck down 2 cups of joe, extra strong.
6pm: Gather laptop and printer and head to “studio” in rear house (behind my main house). Time to do inventory! Gather up all finished necklaces, earrings, bracelets and pendants. Quickly go over all silver with polishing cloth to remove any tarnish. *Not fun because it makes my hands black and is very tedious, however, ”the jewelry must look its best!!” *Repeat that to self many times while hands grow increasingly black.*
6:33pm: Sit down with all freshly polished jewelry and do an inventory of all necklaces, earrings, bracelets and pendants. Next, I put all earrings together, except for ones part of a set, and put all necklaces, pendant and bracelet together, I loosely arrange all pieces in portable black-velvet, zip-up cases for transport.
6:52pm: Time for tagging. Go online to my Etsy jewelry website and print out a cut- sheet for tagging for quick reference . *All my pieces have names, which is funny because I’m “bad with names”, so I always need a cut-sheet!
7:02pm: Time to print out the C. Otter Designs one-of-a-kind descriptions for gift boxes. Go on Word and re-format necklace, earring, bracelet and pendant descritions to smaller font size and style for including in a gift box. Print out. *Sometimes I wonder if I go over-board, but people usually do appreciate this because it explains what materials are used in the piece and gives the jewelry a personal touch. *I ran out of paper half-way. Go back to main house and get more paper for printer.
7:16pm: Finish printing. Cut out item descriptions for gift boxes. *Can’t find scissors, run back to main house AGAIN and hunt for scissors.
7:35pm: Come back with scissors, finish cutting descriptions. *I’m half falling asleep. Agh!
8:02pm: Grab the cut-sheet and start tagging all pieces with prices.
8:31pm: Close the jewelry cases up and put in plastic storage container for transport tomorrow.
8:41pm: More Marketing and “Making It Special”. *Ugh. Gather up cardboard boxes containing necklace gift boxes, earring gift boxes, bracelet gift boxes, and pendant gift boxes. * I have 7 different colors of boxes and 4 different kinds of boxes. In a word, a lot of darn boxes. “whew”!*
Grab gold-embossed C. Otter Designs logo stickers for gift boxes incase run out of a color of box with pre-affixed sticker. *Because people always love the celery green and sky blue* Grab box of materials for display. Grab boxes with necklaces displays, earing displays, and bracelet displays, and fancy mirror with gold victorian frame. Put all stuff in 2 large plastic storage containers.
9:20pm: *Feeling draggy and tired. Go back to main house and get a second cup of coffee. Bring back favorite CD to listen to.* Mentally go over rest of ”to-do” list.
*About 10 minutes later* Load up storage containers in car. *I’m nervously trying not to fall over coming down the outside stairs in the bitter cold and pitch black en route to the car, with boxes almost as big as me! Such work.
9:40pm(ish): Go to office in main house, grab manilla folder for cut-sheet and item descriptions. Go back to back house. Remember to grab extra black gel pen and extra pricing tags.
9:50pm: Start to gather up jeweler’s tools for alterations, etc. Grab extra jump rings, finished necklace chains, and sterling and gold-filled wire. Grab extra head pins and earring hooks. Grab bank purse for change, invoice book and notepad. Put everything in cheesy dollar-store gift bag.
10:08pm: Drag out 2 card tables for display and put all stuff in car! *Feeling very, very tired at this point!! * BLEH! Thank God I am DONE. *sigh*
11:25pm: Take shower, layout outfit and jewelry set and hit the hay.
SATURDAY: THE SHOW
8:12am: Blaring Alarm!! Get up. Still feel pretty tired but at least I can look forward to my morning cup of coffee.
8:50-ish am: Head out, drive through McDonald’s down the street, get coffee. *They have great coffee. Drive to bank in Court House and get $200 in change.
9:40am: Arrive at Suzy Q’s Salon & Spa for show! Proceed to unload trunk, carry stuff in and set up in reception area in salon. 3 trips out to car. *Last trip because I forgot my keys. Everyone has noticed me coming in with all this stuff and is a mix of curiousness and coolnees. They’re sort of watching me set up from the corner of their eye, yet busily chatting away. I’m trying to go some-what “under the radar” til I’m set up, but I still need to break the ice somehow. This transition has taken practice because it’s a balance between being upbeat without being bubbly, and people are expecting me to “sell” now. This is where I have to “step into character.” In real-life I am actually on the shy side, and am more of a people-watcher type person than I am an out-going, candid, fashion diva. I don’t think what I’m doing is entirely an act, I think it’s just more that I am forced to step outside of a comfort zone so it feels like an act initially. Sometimes I pretend that I’m Lucille Ball to get myself started, she is goofy and funny. I guess I can relate with Lucy, because I’m goofy, so this works for me. This “internal” transition from being the “hermit” beadsmith, to the disarmingly-gregarious designer is usually the toughest point of the show for me, but once I’m there, I’m fine. A key is to not focus on “me”, but on the people there, I’m there to serve them.
10:30-ish am: I finish setting up displays on the card tables and wish that I had of been slightly earlier, 4 clinets are already in their chairs, but still plenty of time. **I’m offering free shipping anywhere for Christmas, and even I have to admit, the gift boxes are really cute. The economy is horrible right now. My selling points are that each piece is hand-made by me, one-of-a-kind, and mostly all of the pieces are genuine semi-precious stone or pearl. I designed some pieces using high-quality German glass and lower-end stones to offer some more affordable pieces in the $15 range.
10:30am-11am: Sitting by my card tables. The young, cosmetology-school receptionist is hovering around. She’s interested in 2 pairs of earrings, but not big enough of a paycheck yet for both pairs. I purposely made some earrings prior because anything in the $15 to $20 range is usually an easy sell. She picks out the hot-pink, dragon agates. Funny, because I almost kept them for me, glad didn’t! Hot-Pink Dragon Agate Earrings: First sale at $15! Yah
11am-something: A lady enters the salon somewhat disshelved looking and now is annoyed that the stylist is running late. I’m right there as you come in, so it’s hard to ignore me. Ha ha. The lady cautiously browses my jewelry while pacing, just passing time really. She’s not in buying mode, and I know it, but she offers a pleasant comment that my stuff is very original. Nice of her.
11:am-1pm: 2 of the stylists are apparently really into jewelry and end up selecting several pieces for Christmas gifts while wolfing down some lunch. I am thrilled! B-I-N-G-O 2 Stylists, 6 pairs of earrings, 1 bracelet 2 necklaces: $392
1pm-1:30pm: 1 lady strolls over to check out the goods. She wants someting special, but yet cute for teen-age daughter; I highly reccomend long dangly, sparkly Swarovski crystal earrings as I hold them up. It helps that I also just happen to have a matching necklace! Very chic set. It also helps that I am young, and have the fashion expertise of someone like an older sister. I say they’re “great for a date”, mom laughs and jokes that now she will really have to “beat the boys off”. Earrings at $25, necklace at $36. Mom selects “sky blue” gift boxes to match the set. Daughter’s Christmas Swarovski Set: $61
1:30pm-3pm: 2 young twenty-something girls my age head in to the salon. They spot me and it turns out they are going to office Christmas party later on. Of course they would need last-minute polyannas! I direct them to the earrings.
*Earrings are always a great gift idea because they don’t break the bank and most ladies love a sweet pair. My mirror comes in very handy at this point. Visuals, visuals, visuals. The girls take a pair each for the polyanna, plus an extra set for a sister in Florida. They love the descriptions and the gift-boxes. Good thing I have several boxes in red!! 2 Office Polyannas + A Sister In Florida: $65
3:20pm: END OF THE DAY!! WHEW!
3:30-ish: Take down displays, pack up jewelry, dismantle card tables, and COUNT MONEY. $
Spend time with the stylists for a few minutes to chat and thank them. Everyone is tired and is rushing to leave and has places to be tonight. I am invited back again next Saturday to do another show. Hopefully it will be as good as this one!
** TOTAL SALES: $533
** (I guess the economy can’t be that bad after all!)